GIOVANNI 2chic Smoothing Conditioning Elixir

GIOVANNI 2chic Frizz Be Gone Leave-In Conditioning and Styling Elixir leaves tresses polished, shiny, smooth, and controlled without weighing them down. The brand has harnessed the power of nature with botanical-infused products, ensuring users feel amazing every day. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores and is now the #1 selling Hair Care line in the United States Natural Products Industry.

The story behind GIOVANNI began with Arthur Guidotti, a pioneering hairstylist in Hollywood and Beverly Hills. In the 1960s, he decided to open his own salon, called On Sunset, which became a bustling hub for many Hollywood celebrities, including Lucille Ball.

Since 1979, the GIOVANNI Rule of Balance has been the brand's commitment to making each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is dedicated to creating high-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

GIOVANNI 2chic Frizz Be Gone Leave-In Conditioning and Styling Elixir is a moisturizing hair care product that improves hair elasticity, silkens tresses, and defines style. It reduces frizz while leaving hair feeling soft. The product is also frizz-free, as it tames unmanageable hair, and is 100% color-safe, nourishing hair with a proprietary blend of vitamins and antioxidants without stripping color.

GIOVANNI Products are vegan-friendly and Leaping Bunny Certified cruelty-free, as the brand never tests on animals. The products come in sophisticated recyclable packaging, reflecting GIOVANNI's commitment to being eco-chic. The brand has been bridging the gap between natural and salon-quality hair care since 1979, always striving to use the very best ingredients and focused on high performance.

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